web design
SEO
Photo
branding
content
Displays & Optical Technologies, Inc. – Georgetown, TX
Manufacturing
front page content.
We helped Displays & Optical Technologies, Inc. build a new website at a fraction of the maintenance costs with content that has their products ranking at the top of relevant search engine results.
383%
increase in website traffic since launch
3x
increase in events triggered on site
∞
reports and site analytics tracking
The site
How it looks
live in the wild.
services delivered
What I built
for this project.
web design & development
Custom WordPress design, mobile emphasis, built to convert.
SEO
Keyword targeting, on-page optimization, content updating and optimizing for search.
Photogrpahy & Video
Management headshots for site and LinkedIn, touch-ups on existing images
social media
Not included in this project
branding
Created color palette, font styling, and branding guidelines for the site and ongoing projects.
content creation
Full website copywriting, editing of existing content, voice-matching and optimizing for SEO
Additional Screens
Products
projects
Contact
the challenge
Where they were
when we started.
DOTI had a solid logo and some great graphics for their products, but a very bare bones website that hadn’t been updated in quite a few years. They weren’t even sure where their site lived in order to be able to make updates and keep customers apprised of updates, new capabilities, and tradeshow appearances.
the solution
What we built
together.
We walked through who their target audiences were and created buyer personas. We discussed which products and keywords we wanted to target, and performed keyword research, keyword gap audits, and market research. We built on existing branding and expanded it to project a calm aura of authority and expertise in their field. We expanded on their existing copy content, expounded upon information that illustrates their niche in the industry, and optimized it for SEO to be able to rank better for the products in which they specialize.
process snapshot
1
discovery
Goals, audience, scope
2
design
Wireframes, mockups
3
build
Site dev, content
4
launch
Live, hand-off, track stats
the results
What happened
after launch.
3x
inc. in events on site; button clicks, form submissions, page loads, file downloads, etc.
#1
Front page search engine rankings for the products we sell most
383%
increase in traffic to website since launch
∞
analytics reports and website stats tracking
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